In a significant milestone, Needed, the pioneering perinatal nutrition company has announced the successful closure of its $14 million funding round, with responsible consumer investor The Craftory at the helm. Existing investors Seae Ventures and Crescent Ridge VC also joined in the round. This funding injection is set to expedite product innovation, content development, and the launch of Needed Labs, the company’s research arm dedicated to clinical insights.
Transforming Perinatal Nutrition
Founded in 2021, Needed has rapidly expanded its product range to become the most comprehensive perinatal nutrition system available. The company offers meticulously crafted, science-backed nutritional supplements tailored to women in the perinatal stage. These encompass support for egg and sperm quality, lactation, stress management, sleep, and hydration. At the heart of Needed’s offerings lies the latest research and clinical insights provided by over 4,000 women’s health experts who endorse the brand.
Julie Sawaya, co-founder and co-CEO of Needed, underscores the pivotal role of nutrition during the pregnancy journey. She emphasizes, “Nutrition is one of the most significant and most overlooked decisions made in the pregnancy journey. Standard prenatal vitamins are designed to meet just the bare minimums, leaving over 95% of women depleted. Needed is setting a new, radically better standard for perinatal nutrition.”
Ryan Woodbury, co-founder and co-CEO, adds, “Nutrition changes perinatal outcomes—fertility, pregnancy, postpartum, and the lifelong health trajectory of both mother and baby. Needed Labs is on a mission to generate new data through research and aggregate clinical insights to ensure the impact of proper perinatal nutrition can no longer be ignored in the standard of care.”
A New Era in Women’s Health
With this investment, The Craftory ventures into Women’s Health, recognizing the need for more substantial investments in this category. Jamie Swango, Partner at The Craftory, highlights Needed’s unique position to challenge the conventional approach to perinatal nutrition and enhance health outcomes for women and their families.
About Needed and Needed Labs
Founded in 2017 by two nutritionally-trained mothers, Julie Sawaya and Ryan Woodbury, Needed addresses the critical gap in perinatal nutrition. The company aims to establish a science-backed health standard for women, their families, and the environment.
Needed Labs seeks to revolutionize maternal and infant health through pioneering research that challenges existing norms. Their ongoing study on women’s nutritional status during pregnancy and the advancement of an integrative Nutritional Care™ model are poised to make significant strides in reducing preterm birth, preeclampsia, and gestational diabetes rates.
- Needed secures $14 million in funding, led by The Craftory, to revolutionize perinatal nutrition.
- The company offers science-backed nutritional supplements tailored for women in the perinatal stage.
- Needed Labs, their research arm, is dedicated to advancing clinical insights and transforming maternal and infant health.
- The investment marks The Craftory’s entry into Women’s Health, acknowledging Needed’s potential to redefine perinatal nutrition.
- Founded by Julie Sawaya and Ryan Woodbury, Needed aims to set a new standard in perinatal nutrition with its comprehensive product range.
- Needed Labs aims to reduce preterm birth, preeclampsia, and gestational diabetes rates through pioneering research and the Nutritional Care™ model.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.